Elekta is the Gani Group brand dedicated to interior surfaces. Continuous surfaces, natural lime, microcement and resins, for floors and walls in residential, commercial and hospitality environments.
Elekta is synonymous with quality and creativity in the world of continuous surfaces, offering advanced and customised solutions that meet the aesthetic and functional needs of the most demanding customers.
A family history that began in the 1990s under the name Gani Color (from the initials of Gaia and Nicolò), the company initially dedicated itself to the production of special paints for wood, plastic and metal.
As early as 1992-1994, it established itself as one of the market leaders, producing, for example, the special paints for the interior of the ‘Popemobile’ and for some models of the historic Bugatti in the sport version, with leather-like tactile effect paint. This success was followed by interior design paints and corners in the 1200 InSIp sales outlets.
In 1996, the company began to penetrate foreign markets. In order to better follow the evolution of the market, the birth of the Gani Group was formalised, which distinguished the GANI Color production line, dedicated to special paints for industry and furnishing, from the nascent Elekta, focused on the world of construction. In 1996 the new Elekta brand made its debut, with a production line specifically dedicated to wall decoration for the building trade.
Implementation of the sales network in Italy.
The company became a technological partner of the Turin Winter Olympics, producing the special heat-resistant metal paints for 13,000 Olympic torches.
With this, the company, which in the meantime saw Claudio Spreafico join as partner and head of foreign markets, intercepted a new market need, introducing ‘resins’, decorative solutions characterised by low thickness for floors and the use of a natural element such as water, which revolutionised the market, simplifying use and fully satisfying customer expectations.
A care that starts from the search for the highest quality raw materials, from the applicative simplicity of the solutions and laying systems, and from the constant attention to the environment, through the selection of ecological and eco-sustainable raw materials that respect nature. The brand is always open to innovations and technological developments, to guarantee cutting-edge and sustainable products that respond to market trends and needs.
